The Omnichannel Advantage for Door-to-Door Sales
Door-to-door sales remain one of the most effective ways for broadband operators to reach new customers, especially in markets where online adoption is low or competition is fierce.
Yet many operators lack the technology to capture the full value of these in-person interactions. Typical door-to-door apps focus on tracking agent foot traffic with geo-fencing and visit logs, but they stop short of the point-of-sale capabilities that drive actual conversions. They don’t manage what happens once the conversation starts and often lack critical integrations—like billing and order automation—that turn interest into a completed sale.
Even worse, traditional paper-driven process can slow everything down, leaving sales reps juggling forms and customers waiting for confirmations
Operators need something better.
The right kind of commerce platform, like what Atlas CORE provides, changes that dynamic.
A Digital Backbone for Field Teams
With CORE, field agents carry the same intuitive interface used for consumer eCommerce on their tablets. Instead of wrestling with long PDF forms, reps guide prospects through simple screens that capture billing information, present agent-specific offers, and submit orders in real time. What once took up to 30 minutes now happens in about two.
Because CORE is built for omnichannel attribution, the customer experience can be customized to market conditions and the needs of each agent. A sales rep working door-to-door can present special promotions or collect information unique to that neighborhood, while the platform tracks every interaction back to its source.
Real-World Results
One regional operator recently deployed this approach across a fleet of more than 100 sales agents. The new process replaced lengthy online forms with an elegant workflow tailored to field conditions. Agents can sign up customers on the spot, even in neighborhoods with limited digital adoption, and send completed orders directly to the back office without delay.
The impact was immediate. Average order-entry times dropped from half an hour to just a few minutes, giving sales teams the capacity to visit more homes per shift and increasing daily close rates. The same system now supports event sign-ups and is being extended to field technicians, turning every in-person interaction into a potential sale.
The Omnichannel Advantage
Because CORE connects field sales to the same system powering online transactions, operators gain a unified view of every customer interaction. Full channel attribution lets them compare the contribution of eCommerce and door-to-door campaigns, down to individual agent KPIs. Orders flow directly into back-office systems, first-party data fuels targeted follow-ups, and customers enjoy a frictionless path from doorstep to installation.
Door-to-door sales are evolving, and with Atlas CORE, they’re becoming a strategic extension of a modern omnichannel strategy.
Speed drives confidence. Integration drives growth.