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Every sales journey starts with a simple but crucial question: Is this address serviceable?

With many commerce platforms, the answer depends on an exact match with the billing system. If the address isn’t perfect, the order is rejected and the sale is lost.  

That matters because 15%–20% of sales often come from non-exact match types. For operators processing thousands of orders a month, those missed opportunities represent a significant revenue gap.

Atlas CORE changes that. We support both exact and non-exact match types, so even when a customer enters an address incorrectly, the order still goes through. Consider a dense urban area where inexact matches are common. A prospect may type the wrong unit number for a building that is clearly in your footprint. Instead of rejecting the order, Atlas CORE corrects it, reconciles the actual address, and ensures service is delivered.  

This tolerance preserves the customer experience, prevents unnecessary drop-off, and turns potential lost opportunities into completed sales.

Behind the scenes, Atlas CORE synchronizes serviceability data in real time, applies sophisticated tagging, and standardizes entries against USPS formats. This improves match rates regardless of how a customer types their address, ensuring consistent accuracy across systems.  

Operators benefit from cleaner serviceability data, fewer failed orders, and a streamlined sales process that moves customers from intent to installation without unnecessary friction.

The result is more than operational efficiency. It’s a strategy for conversion. Real-time accuracy builds trust, tolerance for inexact data drives completions, and better serviceability data ensures growth.

Accuracy preserves trust. Flexibility drives conversions.

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