Demo

{"slug":"gvec","client":"GVEC Internet","card_stat":"22% digital conversion","tags":["Fixed wireless","Serviceability","eCommerce"],"summary":"How GVEC Internet replaced fragmented online processes with a precise commerce experience, capturing localized fixed wireless demand and gaining clear visibility into digital performance.","kicker":"Case study · Fixed wireless · eCommerce","title":["Turning complexity","into sales growth."],"meta":[["Client","GVEC Internet"],["Platform","Atlas"],["Integration","GLDS BroadHub + GIS"],["Market","South Texas"],["Period","2026"]],"about":"Based in Gonzales, Texas, GVEC Internet serves residents and businesses across South Texas. It is part of a diversified cooperative delivering electricity, internet, HVAC, solar, battery and electrician services.","stats":[{"type":"num","v":22,"suf":"%","label":"Digital conversion rate","note":"Monthly rate eclipsed consistently, supporting steady growth"},{"type":"num","v":20,"pre":"+$","label":"ARPU increase","note":"Within 7 months, through premium speed and service upgrades"},{"type":"num","v":90,"suf":"%","label":"Order-to-sale completion","note":"Across inbound, field sales and eCommerce combined"},{"type":"up","label":"Fixed wireless capture","note":"Localized service mapping surfaces demand address matching misses"}],"challenge":{"h":"A co-op serving many communities, with complexity to match.","body":["GVEC set out to modernize how customers discovered and purchased its services as it expanded across South Texas. The goal was to replace fragmented online processes with a purpose-built commerce experience that could handle diverse territories, shifting boundaries and multiple technologies.","Without clear performance data, prioritizing investment or finding drop-off in the buying journey was guesswork. GVEC needed smarter qualification and smarter analytics at the same time."],"pull":"Fixed wireless availability and speeds varied at a highly localized level, making accurate service qualification impossible with conventional address-based systems.","frictions":["Address-only qualification","Speeds that change within short distances","No view of where shoppers dropped off"]},"signature":"gvec-map","sig_title":"Qualify by real coverage, not just the address.","sig_body":"Toggle between address matching alone and Atlas with GVEC's GIS mapping. Granular service zones reflect real-world coverage, so each home sees the offer its network can actually deliver. Illustrative map.","solution":{"h":"Atlas, BroadHub and GIS: a purpose-built storefront.","intro":"Atlas became the foundation of GVEC's digital sales, connected directly into GLDS BroadHub to unify ordering, provisioning and installation, with an experience modeled on leading consumer retail.","steps":[{"t":"Precise service qualification","b":"GIS mapping shapes qualification and offers around real network performance rather than generic address matching.","viz":"map"},{"t":"Wider market reach","b":"Location data reaches households that traditional systems never recognized as serviceable.","viz":"reach"},{"t":"Automated sales recovery","b":"Cart recovery re-engages abandoned sessions and recaptures lost demand.","viz":"cart"},{"t":"Actionable analytics","b":"Reporting on cross-channel behavior, engagement and conversion replaces operational blind spots.","viz":"funnel"}]},"journey":{"end":"GLDS BroadHub","steps":["Address + GIS check","Localized offer","Cart","Payment","Install date"]},"quotes":[{"q":"GVEC serves communities with very different needs across South Texas, and we sought a digital experience to reflect that reality. Partnering with Atlas and GLDS allowed us to modernize how customers discover and purchase services while staying true to our values of clarity, trust, and reliability. The result is a buying experience that works as smoothly as the services behind it.","name":"Darren Schauer","title":"General Manager and Chief Executive Officer","org":"GVEC","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/682f801e065ea5d6e1b756a7_Screenshot%202025-05-22%20at%203.50.40%E2%80%AFPM.png"},{"q":"With GVEC, the opportunity was to build a digital commerce foundation that could flex with multiple technologies, shifting service areas, and long-term growth. By bringing Atlas together with BroadHub, we empowered GVEC to turn localized network intelligence into a clean, intuitive customer experience that performs at scale.","name":"Mark Mihalevich","title":"Founder and CEO","org":"Atlas Digital Group","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/668fedb183aa6227367cea98_mark.png","logo":"atlas"},{"q":"GVEC is a great example of how tight integration between commerce and operations changes what's possible. By connecting BroadHub directly into Atlas, we helped GVEC streamline ordering and fulfillment while gaining far better visibility into performance across channels. Together with Atlas, we're proud to support a solution that delivers precision for operators and simplicity for customers.","name":"Garrick Russell","title":"President","org":"GLDS","logo":"glds"}],"related":["midsouth","point-broadband"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"midsouth","client":"MidSouth Fiber Internet","title":"Connecting rural Texas, one signup at a time.","stat":"33% digital conversion","tags":["Fiber","Rural","Serviceability"]},{"slug":"point-broadband","client":"Point Broadband","title":"Five billing systems. One buyflow. Eight weeks.","stat":"Live in eight weeks","tags":["Fiber","Fixed wireless","Analytics"]}]}