Demo

{"slug":"point-broadband","client":"Point Broadband","card_stat":"Live in eight weeks","tags":["Fiber","Fixed wireless","Analytics"],"summary":"How Point Broadband launched a high-performing commerce channel on top of five billing systems in eight weeks, without disrupting operations.","kicker":"Case study · Speed to market","title":["Five billing systems.","One buyflow. Eight weeks."],"meta":[["Client","Point Broadband"],["Platform","Atlas"],["Back office","One CRM, five billing systems"],["Market","Six markets"],["Launch","Eight weeks"]],"about":"Founded in 2017 to bring fixed wireless broadband to smaller US cities and rural areas, Point Broadband grew through acquisitions into a fixed wireless and fiber provider across a broader footprint.","stats":[{"type":"num","v":8,"label":"Weeks to launch","note":"A high-performing commerce channel, without disrupting operations"},{"type":"num","v":5,"label":"Billing systems","note":"Plus a CRM, unified behind one buyflow"},{"type":"num","v":6,"label":"Markets compared","note":"Performance side by side, down to the campaign"},{"type":"up","label":"Record sales","note":"Digital is becoming one of Point's leading sales channels"}],"challenge":{"h":"Rapid growth, and a back office built by acquisition.","body":["By 2020, acquisitions had made Point Broadband a fixed wireless and fiber provider across a much wider footprint. Customer acquisition still ran on inbound sales, field sales and a website with a service request form.","Point knew that approach would not scale to its growth goals, and it was leaving sales on the table."],"pull":"One CRM and five billing systems, the result of mergers and acquisitions, could have made a digital commerce launch a long and risky project.","frictions":["A service request form, not a buyflow","Five billing systems","No view across markets"]},"signature":"point-stack","sig_title":"One buyflow on top of everything.","sig_body":"Atlas sits on top of the existing infrastructure, so shoppers get one simple experience while orders route to the right system behind the scenes.","solution":{"h":"Atlas on top, live in eight weeks.","intro":"Atlas implemented on top of Point's existing infrastructure, so digital commerce launched fast without waiting on billing integration.","steps":[{"t":"A rules-based experience","b":"The purchase experience works for the customer, not just for what billing systems need to place an order.","viz":"offer"},{"t":"Serviceability kept in sync","b":"Fiber and fixed wireless serviceability stays current with expansion, so everyone who can get service is offered it.","viz":"map"},{"t":"Full-funnel analytics","b":"Point compares performance market to market and sees which channel or ad every order came from.","viz":"funnel"},{"t":"Changes in hours","b":"Flash sales and flexible upgrades launch with a few hours' notice, and field sales use the same flow.","viz":"handoff"}]},"quotes":[{"q":"Having Atlas sit on top of our infrastructure gave us a significant speed-to-market advantage. We could deploy digital commerce rapidly without worrying about billing integration… Atlas Digital made it look easy.","name":"Taylor Nipper","title":"Vice President of Marketing","org":"Point Broadband","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9a9db68aa77908e3c_1558094917946.jpeg"},{"q":"The analytics are incredible. We operate in six different markets. With Atlas, we can compare performance market-to-market and see trends. I can find out why a campaign worked well in Virginia but not Maryland.","name":"Taylor Nipper","title":"Vice President of Marketing","org":"Point Broadband","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9a9db68aa77908e3c_1558094917946.jpeg"}],"related":["vexus-fiber","gateway-fiber"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"vexus-fiber","client":"Vexus Fiber","title":"Field sales at buyflow speed.","stat":"30 minutes to 2 per order","tags":["Fiber","Field sales"]},{"slug":"gateway-fiber","client":"Gateway Fiber","title":"No lost sales, only leads to follow up.","stat":"40% of recovered leads converted","tags":["Fiber","Lead recovery","Analytics"]}]}