Demo

{"slug":"midsouth","client":"MidSouth Fiber Internet","card_stat":"33% digital conversion","tags":["Fiber","Rural","Serviceability"],"summary":"How MidSouth Fiber Internet turned rural address complexity into a competitive advantage, growing ARPU while lowering acquisition costs.","kicker":"Case study · Rural fiber · eCommerce","title":["Connecting rural Texas,","one signup at a time."],"meta":[["Client","MidSouth Fiber Internet"],["Platform","Atlas"],["Integration","GLDS BroadHub"],["Market","6 counties, Southern Texas"],["Period","Jul 2025 to Jan 2026"]],"about":"MidSouth Fiber Internet is building fiber across six counties in Southern Texas, with a mission to close the digital divide in the rural communities it serves.","stats":[{"type":"num","v":33,"suf":"%","label":"Digital conversion rate","note":"Sustained average across 7 months of live performance"},{"type":"num","v":6,"pre":"+$","label":"ARPU increase","note":"Within six months, through higher premium tier adoption"},{"type":"up","label":"Address match rate","note":"More valid rural households cleared to order"},{"type":"down","label":"Acquisition costs","note":"More online visits converted to completed signups"}],"challenge":{"h":"Growth that demands a smarter digital foundation.","body":["As MidSouth accelerated its fiber rollout across six counties, it needed a commerce platform that could turn online interest into completed orders: fast, simple and reliable from the first click to installation day.","MidSouth needed address qualification that reflected how people actually live and build in rural communities, not how older systems expected them to."],"pull":"Rural addressing created a hidden bottleneck: new construction, non-standard addresses and shifting service boundaries caused traditional platforms to reject valid homes, losing real customers before the conversation started.","frictions":["New builds missing from address files","Non-standard rural addresses","Service boundaries that move every month"]},"signature":"midsouth-grid","sig_title":"Every serviceable home, cleared to order.","sig_body":"Exact-match logic rejects new builds and non-standard rural addresses. Atlas address intelligence recognizes them, so real customers get to the offer instead of a dead end. Illustrative addresses.","solution":{"h":"Atlas and BroadHub: end-to-end digital commerce.","intro":"Atlas deployed its commerce platform tightly integrated with GLDS BroadHub, creating one unbroken journey from address entry to installation scheduling.","steps":[{"t":"Serviceability in real time","b":"Customers confirm availability, choose services, pay and schedule in one flow, personalized to the address.","viz":"map"},{"t":"Address intelligence","b":"Matching goes beyond rigid exact-match logic, surfacing serviceable homes like new builds and non-standard rural properties.","viz":"reach"},{"t":"Offer testing","b":"MidSouth tests how speed tiers are presented, driving higher premium adoption without adding complexity.","viz":"offer"},{"t":"Automated order flow","b":"Orders flow straight into BroadHub, removing manual handoffs between sales, provisioning and installation.","viz":"handoff"}]},"journey":{"end":"GLDS BroadHub","steps":["Address check","Speed tiers","Payment","Install date","Confirmation"]},"quotes":[{"q":"Our mission is to close the digital divide by making essential digital services easy to access for the communities we serve. Working with Atlas and GLDS has helped us do exactly that, simplifying how people discover availability, sign up for service, and get connected, even in rural areas where traditional systems fall short.","name":"Brandon Northcut","title":"Vice President of Technology","org":"MidSouth Fiber Internet"},{"q":"Atlas and GLDS are committed to helping MidSouth accelerate growth across rural Texas. By modernizing the digital commerce foundation with Atlas and BroadHub, we're ensuring that MidSouth removes friction from the buying journey and connects more communities with fast, reliable fiber in a way that scales with their expansion.","name":"Mark Mihalevich","title":"Founder and CEO","org":"Atlas Digital Group","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/668fedb183aa6227367cea98_mark.png","logo":"atlas"},{"q":"The integration of BroadHub with Atlas gives MidSouth a truly best-in-class solution that connects digital sales directly to provisioning and installation. Together with Atlas, we're proud to streamline the entire sales-to-installation process so that MidSouth can move faster, operate more efficiently, and deliver a better experience for customers from day one.","name":"Garrick Russell","title":"President","org":"GLDS","logo":"glds"}],"related":["gvec","vexus-fiber"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"gvec","client":"GVEC Internet","title":"Turning complexity into sales growth.","stat":"22% digital conversion","tags":["Fixed wireless","Serviceability","eCommerce"]},{"slug":"vexus-fiber","client":"Vexus Fiber","title":"Field sales at buyflow speed.","stat":"30 minutes to 2 per order","tags":["Fiber","Field sales"]}]}