Demo

{"slug":"gateway-fiber","client":"Gateway Fiber","card_stat":"40% of recovered leads converted","tags":["Fiber","Lead recovery","Analytics"],"summary":"How Gateway Fiber built a customer-centric digital sales channel that turns abandoned carts into qualified leads and keeps every order moving.","kicker":"Case study · Lead recovery","title":["No lost sales,","only leads to follow up."],"meta":[["Client","Gateway Fiber"],["Platform","Atlas"],["Focus","Lead recovery and order flow"],["Service","Fiber internet"],["Approach","Test, learn, act in days"]],"about":"Gateway Fiber is on a mission to redefine what customers expect from an internet provider: superior fiber, simple pricing and the basics done well, starting with the sales journey.","stats":[{"type":"num","v":6,"pre":"+","suf":"%","label":"Close rate improvement","note":"Over 6%, from a customer-centric buyflow"},{"type":"num","v":50,"suf":"%+","label":"Orders fully automated","note":"Sales automation eclipsing half of order volume"},{"type":"num","v":40,"suf":"%","label":"Unscheduled leads converted","note":"Abandoned carts followed up by sales agents"},{"type":"num","v":15,"pre":"+","suf":"%","label":"Monthly sales volume","note":"Incremental, from recovered leads"}],"challenge":{"h":"A great experience has to start with the sale.","body":["A smooth digital sales journey means campaign tracking, serviceability mapping, offer cataloging, buyflow analytics, account creation and scheduling, all working behind the scenes.","Gateway also wanted to move from insight to action quickly, and it refused to accept that an abandoned cart is a lost sale."],"pull":"Abandonments aren't lost sales. They're qualified leads. It's up to the operator to find out why the customer dropped out and help them finish.","frictions":["Abandoned carts","Back-office hiccups that block orders","Slow offer changes"]},"signature":"gateway-recovery","sig_title":"Every abandoned cart becomes a lead.","sig_body":"Atlas captures the would-be order as an unscheduled lead, with the services chosen and the campaign that brought the shopper in, so an agent can call and help finish it.","solution":{"h":"Insight, then action, in days.","intro":"Atlas gives Gateway the analytics to understand performance and a nimble platform to act on it.","steps":[{"t":"Test offers in days","b":"New offers are built, shown to a randomized sample and measured within days, then rolled out across the footprint.","viz":"offer"},{"t":"Turn abandonment into leads","b":"Would-be orders are captured with the customer, services and campaign attached, ready for an agent.","viz":"cart"},{"t":"Orders that never stall","b":"If automation fails, a parallel flow still takes the order and sends it to order management.","viz":"handoff"},{"t":"Analytics for every decision","b":"Gateway and the Atlas team use buyflow insights to spot opportunities and respond to competitors.","viz":"funnel"}]},"quotes":[{"q":"Atlas Digital Group is a critical partner for us as we execute our mission.","name":"John Meyer","title":"Chief Marketing and Sales Officer","org":"Gateway Fiber","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9b95cb2233b137231_1591038601446.jpeg"},{"q":"Atlas is a nimble and effective platform that enables full data transparency throughout the sales journey. With the performance insights from the Atlas team, we have a partner to help us innovate and deliver a phenomenal customer experience.","name":"John Meyer","title":"Chief Marketing and Sales Officer","org":"Gateway Fiber","img":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e90/680f03e9b95cb2233b137231_1591038601446.jpeg"}],"related":["point-broadband","gvec"],"logos":{"atlas":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02ca9c7e489041a84a214_orbit-ADG-logo-white-mix.png","glds":"https://cdn.prod.website-files.com/65aca989b40149fec3e87e2a/6ad02caca387cfe49192969e_orbit-glds-broadhub.png"},"related_cards":[{"slug":"point-broadband","client":"Point Broadband","title":"Five billing systems. One buyflow. Eight weeks.","stat":"Live in eight weeks","tags":["Fiber","Fixed wireless","Analytics"]},{"slug":"gvec","client":"GVEC Internet","title":"Turning complexity into sales growth.","stat":"22% digital conversion","tags":["Fixed wireless","Serviceability","eCommerce"]}]}